Fans recreated and quoted some of their favorite moments from the trilogy While others reenacted the movies’ most iconic scenes. Scientific organizations got in on the fun As did the astronauts aboard the International Space Station When Marty first arrives in 2015, he is scared by a holographic shark promoting Jaws 19. Universal Pictures made a real trailer for that movie (which exclusively lists its predecessors) just for today. Marty also puts on a self-lacing Nike shoe, which the Michael J. Fox Organization announced will be sold in 2016, but if you can’t wait you can make a pair yourself. Without a doubt, the franchise’s most iconic product is its time-traveling DeLorean. Though the DeLorean Motor Company went defunct in 1982 (before the first film even came out), ride-sharing app Lyft teamed up with Verizon and will send out a fleet of DeLoreans to pick up passengers in New York City tomorrow, October 21, 2015. Michael J. Fox even used the opportunity to make a statement through the White House about research the Michael J. Fox Foundation is doing, which read: We here at Popular Science will be celebrating at full speed (or at least 88 mph) and wish you a happy Back to the Future Day, however you choose to celebrate it!